Shopgraphix branding

Shopgraphix is a sign design company. They design signage for stores, architects, and many other companies. They are both professional and playful. They also have a presence on social media; thus, all designs and colors needed to be printable and available as sticker colors as well as look good on a screen in RGB.

Design Concept

Shopgraphix does different elements all included of their sign designs: they create signs, hang stickers, install the everything and do special designs in case it is needed. These 4 elements are shown both by four symbols as the color that comes with each symbol. However these elements can also be used outside of these meanings as seperate design elements.

Logo Design

The logo uses a rounded condensed font, that shows they are professionals to the outside world, is readable from long distances and yet not too serious. It is always combined with some of the design assets to show what the brand stands for.

Social Media Strategy

The communication (especially in social media) is playful in nature, while also showcasing the actual projects in a professional way. Using the shapes and colors to keep the brand consistent and professional, while using quotes from the people that worked on it to keep it more playful and human.