The Windy Soul branding

The windy soul is a windsurfing and wing foiling blog that also organizes camps and tries to bring people together. The idea behind the brand is to create a community that enjoys both the fast pace and sense of freedom of the sport, and the relaxing feeling of the beach. 

Design Concept

The textured assets are meant to show both the texture of beach sand and the splashing of water when you reach high speeds on the water. They are used so that they don’t overpower the composition while remaining a prominent element.

Logo Design

The logo shows the dynamics of windsurfing and windfoiling. It is hand-drawn and proud of it to show the audience that the brand cares about being authentic and being close to the audience.